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The Hoffman Agency is a global public relations firm. It employs more than 130 people across nine offices in Europe, Asia Pacific and the United States. The company's customers range from PayPal to Axis Communications to the City of Fremont.〔 The company offers specialty services including media training,〔Steve Tobak, CBS News. "(Press Interviews: 7 Tips For Great Results )." June 10, 2011. Retrieved December 19, 2011.〕 storytelling workshops,〔Steve Tobak, CBS News. "(How to Be a Great Storyteller and Win Over Any Audience )." January 12, 2011 Retrieved December 19, 2011.〕〔Peter Lewis, Words & Ideas. "(“The Infographic Is the New Black” )." September 22, 2011. Retrieved December 19, 2011.〕 corporate blogging workshops, business press, web 2.0, social media〔Liau Yun Qing, ZDNet. "(Asian biz Twitter use still nascent )." May 14, 2010. Retrieved December 19, 2011.〕 and broadcast media.〔Brackman 2008: 188-191〕〔Steve Tobak, CBS News. "(How to Shine Like a Star in a TV Interview )." June 17, 2011. Retrieved December 19, 2011.〕 ==History== The Hoffman Agency was founded in December 1987 with Meridian Data, a company specializing in CD-ROM publishing systems. In 1988 the company successfully publicized HP's new concept of a CD-ROM and later won the business of HP services.〔(Six Ways to Open an Office Overseas ).” April 1, 2007.〕 HP's name brought credibility to the small operation, which helped the agency increase its client base across the technology industry.〔Andrews 1988: 43〕 In 1993 the firm won the Silver Anvil award for its work launching HP’s miniature disk drive, Kitty Hawk.〔(Hoffman Awards Page )〕 In 1994 The Hoffman Agency initiated its first global campaign in launching Hyundai’s (now known as Hynix) MPEG-2 chip in Europe and Asia Pacific.〔(The Hoffman Agency Milestones ).”〕 Global expansion followed the work for Hyundai with the firm opening offices throughout Asia, including Beijing, Hong Kong, Shanghai, Seoul, Singapore and Tokyo between 1996 and 2000. The opening of the company's Beijing office in 2000 marked a milestone for The Hoffman Agency as it became the first Silicon Valley technology PR firm to enter mainland China.〔Aimee Grove, (ANALYSIS: Profile - Hoffman: breaking the boundaries for PR. Don't let his near-empty appointment book fool you - Lou Hoffman is busy breaking PR boundaries )." October 16, 2000.〕〔By Inc. Staff (This Is How It's Done: 30 Smart Business Moves )." April 1, 2009.〕〔(Innocents Abroad ).” June 1, 2006.〕 The Hoffman Agency expanded to Europe in 2001 with the opening of an office in London.〔(Advancing PR: It Takes Two to Dance ).” June 16, 2009.〕 The company has received more than 100 industry awards including the Crystal Award of Excellence (Communicator Awards) and the Platinum Award (Marcom Creative Awards).〔 In 2007 the agency won the Bronze Anvil award for a B-Roll project called “Delivering Explosive Results for the Latest Anti-terror Technology” for Sony and a thought leadership campaign called “From Blogs to BusinessWeek” for ThinkFree. In July 2012, the company ranked the fifth place in Sociagility’s “Top Global PR Agencies in Social Media".〔NIALL COOK, Sociagility. "(Which of the big PR agencies are most social? )." Jul 26, 2012. Retrieved Jan 10, 2013.〕 In October 2012, the company partnered with Twitter to present their service in Korea.〔Arun Sudhaman, Holmes Report. "(Twitter Calls In PR Firm To Boost Korea Appeal )." Oct 5, 2012. Retrieved Jan 15, 2013.〕 In the same month, the Hoffman agency added a government client, City of Fremont.〔Wes Bowers, Mercury News. "(Fremont hires PR firm to lift image for $195,000 )." Oct 4, 2012. Retrieved Jan 15, 2013.〕 As of January 2013, 50 percent of the firm’s revenue comes from Asia, according to New York Times and CNN.〔JOHN GROSSMANN, The New York Times. "(New Path for Trade: Selling in China )." January 23, 2013. Retrieved December 05, 2013.〕〔Sophia Yan, CNN. "(China offers big risk, bigger reward )." August 12, 2013. Retrieved December 05, 2013.〕 In July 2013, the company’s Singapore office was recognized with silver awards for “Excellence in HR Social Media” and “Excellence in Employee Engagement” by the HR Excellence 2013 Awards.〔Human Resources magazine. "(Human Resources Excellence Awards )." Retrieved December 10, 2013.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「The Hoffman Agency」の詳細全文を読む スポンサード リンク
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